Accountants use the term breakage when referring to gifts and incentives that have been sold, but never redeemed by the customer. Revenue from breakage arrives almost entirely as profit because companies aren't obligated to provide services for un-activated gifts. Meanwhile, the more vacations the fulfillment company provides, the less money it makes. To minimize losses, these type of fulfillment companies that sell certificates on a per certificate basis will create complicated processes to disqualify your customers, ensuring maximum profits through limited services. Businesses pay good money to purchase these incentives with the belief that the incentive company will honor all your purchases. Yet there is no way to honor all your offers and to stay in business. Since we help fill empty rooms for the participating properties, we do not rely on breakage to fulfill our incentives, we actually want to fulfill as many as possible so we can do a good job for the hotels and resorts.