The properties we work with would not be happy if we provided free samples to everyone that visits our website or becomes a member. The reason being is that they only want us to provide these offers as incentives through other businesses marketing promotions. That's why they agree to participate in the first place, because our business model does not hurt their published rack rates. The only way a customer can receive one of these offers is by being rewarded by another business. If we were to provide these certificates to anyone and everyone that simply visits our website or signs up then we would be acting like a travel club which we are not and this would conflict with our properties rack rates that they advertise and would totally go against their business model and they would not agree to work with us. Strictly for business promotional use only. Any other usage will be in violation of the terms and conditions.
McDonalds analogy: the "Free Big Mac" coupon works as a marketing tool because they get the opportunity to add fries and a milkshake and if nothing else get a customer in the restaurant to sample a burger. If the employees used them to feed themselves and family it just would not work.